⭐️ Open to all Artists ⭐️
"HOW TO SET UP AND SELL AT CONVENTIONS"
You do not need to be a member of SDA for this seminar
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"I wanted to say thank you so much for putting the seminar and resource list together! The info you've provided is really helpful and makes the process seem less daunting."
Zia Abraham
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"Thanks so much for having such an informative and helpful seminar to guide young artists step forward to present their arts to the public."
Yuan (Yorick) Cao
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"I just wanted to say thank you for the awesome workshop, It was very helpful!"
Susel Aleman
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RENT FOR 3 DAY ACCESS
Watch the power-packed two-hour seminar where you'll learn the ins and outs of setting up and selling successfully at conventions. Whether you're a seasoned exhibitor or new to the scene, this seminar will provide you with invaluable insights and practical strategies to maximize your convention experience. Here's what you'll gain:
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Preparation and Planning:
- Understanding Different Types of Conventions: Learn about various convention formats and choose the right ones for your niche.
- Setting Clear Goals: Define your objectives for the convention to ensure a focused and successful experience.
- Booth Design and Layout: Discover effective booth design principles to attract attendees and create an engaging space.
- Inventory Management: Strategies for optimizing your product selection and ensuring you have enough stock.
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Effective Setup Techniques:
- Booth Presentation: Techniques to arrange products, signage, and displays for maximum visual impact.
- Traffic Flow: Learn how to design your booth layout to encourage a smooth flow of attendees and potential customers.
- Technology Integration: Utilize technology to enhance your booth, such as digital displays, interactive elements, and online ordering systems.
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Engaging Customer Interaction:
- Mastering the Elevator Pitch: Craft a compelling and concise pitch to introduce your products and capture interest.
- Active Listening: Develop skills to understand customer needs and tailor your pitch accordingly.
- Overcoming Objections: Learn how to address common customer concerns and turn them into opportunities.
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Sales Strategies and Techniques:
- Upselling and Cross-Selling: Techniques to increase the average transaction value by suggesting complementary products.
- Scarcity and Urgency: Understand psychological triggers that drive sales and how to implement them ethically.
- Closing the Deal: Strategies for smoothly transitioning from pitching to closing sales while maintaining rapport.
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Networking and Relationship Building:
- Connecting with Attendees: Build meaningful connections with potential customers, fellow exhibitors, and industry influencers.
- Follow-Up Strategies: Learn post-convention actions to nurture leads and convert them into long-term customers.
- Collaborative Opportunities: Explore the potential for partnerships, collaborations, and joint ventures within the convention community.
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Handling Challenges and Adaptation:
- Problem Solving: Develop the ability to handle unexpected challenges during the event and find quick solutions.
- Flexibility: Learn how to adapt your approach based on attendee demographics, market trends, and convention dynamics.
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Post-Event Evaluation:
- Assessing Success: Understand key metrics to measure your convention performance and identify areas for improvement.
- Continuous Improvement: Implement a cycle of learning and refinement for future conventions.
Join Stephen and Heidi for this comprehensive seminar, and unlock the secrets to becoming a standout exhibitor at conventions. Your journey towards convention success starts here!
